Golden Rules of Fundraising

  • The key to successful fundraising is to START EARLY!
    You raise money only when you ask.
  • Ask BIG – Don’t ask for just a $10 donation, ask for $50. You may get $50, or you may get less, but if you ask for only $10, that is probably all you will get!
  • Keep a good attitude. Be prepared that not everyone is going to donate. The more people you ask, the more donations you will get. If you don’t hear “no” a couple times a week, you are not asking enough people.
  • Don’t feel bad about asking people for money. Remember that you are not asking for money for yourself. It is going to a great cause. The more people you ask, the easier it becomes.
  • Set a goal to ask at least one new person for a donation every day. You have nothing to lose by asking.
  • Talk about it! Tell everyone you know/meet about what you are doing and what the money goes toward. The more you talk about it, the more interest you will generate.
  • Make it easy for people to donate. Explain how to make a secure online donation through the Summit for Someone web site, http://www.summitforsomeone.org. Remember to mention that they will receive a tax receipt directly from BCM.
  • It is important for you to decide what methods will best fit each of your donors so that you can maximize the amount of money you raise for the cause.
  • Remember you are not in this alone. Enlist the help of your spouse, family and friends.
  • Most importantly, have fun with it! If you think of fundraising as a chore, it will become one.
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